Search Engine Marketing is must for any small business. However any small business has smaller marketing budget for advertising. Following are some tips to market your small business online on search engines and social media sites. This can be done by small business owner or by hiring a professional at a very reasonable cost as well.
Any small business must have a very professional website. Your website must speak to your customer base. You must take into account your potential buyers persona when designing a website. Your website must be search engine friendly. There are several hosting companies that offer inexpensive website designs or hire a small web agency who understands the marketing aspect of your website as well.
Blog: With emergence of new trends and how people interact, it’s very important that you keep up with your customers and potential buyers of what’s going on with your business almost real time. This can be achieved by creating a Blog for your business. Most of these blog platforms are free and is a great tool to feed information at no cost.
Google Place and other Local Business Listing now play vital role in search engine ranking and you must have your profile with up to date information about your business.
Social Networking Sites: Facebook, Twitter, YouTube, Flickr, LinkedIn, My Space – Create business profiles on all these sites – IT’S FREE. Create followers and friends and let it take over your word of mouth Social Media Marketing.
Make sure to link your website to these online profiles and post your website address on all these profiles.
Any small business must have a very professional website. Your website must speak to your customer base. You must take into account your potential buyers persona when designing a website. Your website must be search engine friendly. There are several hosting companies that offer inexpensive website designs or hire a small web agency who understands the marketing aspect of your website as well.
Blog: With emergence of new trends and how people interact, it’s very important that you keep up with your customers and potential buyers of what’s going on with your business almost real time. This can be achieved by creating a Blog for your business. Most of these blog platforms are free and is a great tool to feed information at no cost.
Google Place and other Local Business Listing now play vital role in search engine ranking and you must have your profile with up to date information about your business.
Social Networking Sites: Facebook, Twitter, YouTube, Flickr, LinkedIn, My Space – Create business profiles on all these sites – IT’S FREE. Create followers and friends and let it take over your word of mouth Social Media Marketing.
Make sure to link your website to these online profiles and post your website address on all these profiles.